All Posts By

Jennifer Yang

Jennifer Yang
0
How to measure TV advertising campaign success? Combining digital and traditional marketing
Behind The ScenesDigitalTV
August 12, 2020

Behind The Scenes Series:
5 Tips to Unlock Campaign Measurement across TV and Digital

This is part 4 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television…
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Jennifer Yang
2
how to make a high-performing great television advertising ad commercial
Behind The ScenesTV
July 27, 2020

Behind The Scenes Series: How to Make a Good TV Commercial in 12 Steps

This is part 3 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television (DRTV).What…
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Jennifer Yang
0
DRTV Media Buying Agency Canada
Behind The ScenesTV
July 13, 2020

Behind the Scenes Series: Inside the Black Box of Canadian TV Media Buying

This is part 2 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television…
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Jennifer Yang
2
TV Advantages in Canada
Business
March 26, 2019

What are the Advantages of Television Advertising in Canada?

It’s hard to ignore the rumours suggesting the era of TV is over. Is it…
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Jennifer Yang
1
4 Ways to Up Your Storytelling Game with Dynamic Creative
Business
March 26, 2019

4 Ways to Up Your Storytelling Game with Dynamic Creative

D o you ever wonder how advertisers serve you ads that magically know what you’re…
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Jennifer Yang
1
3 Ways Voice Search Impacts Your Search Engine Results
Business
January 4, 2016

3 Ways Voice Search Impacts Your Search Engine Results

T hanks to the enhancement of new mobile technologies, we can get directions, text our…
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